Social Enterprise for Economic Development (SEED) VI 2012 program was organized by The School of Business and Management, Institut Teknologi Bandung (SBM - ITB) and the Asia Research Centre (ARC) at the Chair for International Management (South East Asia), University of St. Gallen (HSG), Swizerland.
A total of 40 students from ASEAN countries and Switzerland have participated in the SEED in Bandung that exposes students from different universities in ASEAN and Europe to the unique contexts of Pangalengan village and the city of Bandung in West Java, Indonesia, through multicultural teamwork and social entrepreneurship from 28th October to 10th of November 2012.
The objectives of the program are to promote economic development in the targeted village, enable cross-cultural transformational learning in real life Asian context as well as applying a continuous cooperation and contribution to social enterprise. The participants were 23 from Malaysia (UTM, UMK dan UUM), including four UTM students from Faculty of Management and Human Resource Development (FPPSM) - Norfazilah Binti Yanto, Siti Sara Binti Azlan, Nur Izzati Fadhilah Binti Fadhil and Rahayu Binti Hussein Kamal, as well as 10 Indonesian participants followed by six participants from Switzerland and a participant from the Philippines. They were divided into six groups to develop possibilities of economic assistance for the villagers.
The learning of SEED are: to understand and empathize with people of another socio-cultural background; to develop helpful and income-generating projects through team-based entrepreneurship and the creative application of the students’ ideas and knowledge; to work and learn cross-culturally in a new context and in inter-cultural teams; to practice social responsibility and responsiveness to the needs of the villages; and to develop transformational leadership skills through real-life practice.
The two weeks program was successfully conducted and the objectives of the program were well received as participants were able to gain more experience and knowledge through the program. The existence of SEED program continuously helps in the development of economy of the targeted villages in developing countries since 2007.
In conclusion, we have found that the objectives of SEED program are achieved successfully which is to promote the economic development in the targeted village, cross-cultural transformational learning in real life Asian context as well as continuous cooperation and contribution to social enterprise that will be continued by the students in Bandung. We do enjoy the hands-on learning and its really transpire us to be transformational leader for the benefit of unprivileged people. We would like to say thank you very much to Pejabat Timbalan Naib Canselor (Akademik), Pejabat Hal-Ehwal Pelajar, Pejabat Hal-Ehwal Antara Bangsa, and our FPPSM Dean and many other officers that had help us to go to SEED program under Global Out-Reach Program, UTM.
Prepared by and care to contact for further information;
3 SHD, 2012/2013
Faculty of Management and Human Resource Development
Universiti Teknologi Malaysia