18334
30/12/15
Assoc. Prof. Dr. Noor Hazarina Hashim

Details

Assoc. Prof. Dr. Noor Hazarina Hashim
Associate Professor
Department of Business Administration
Internet Marketing and Tourism Marketing
BBA (IIUM), Master of Management (Technology) (UTM), PhD (Internet Marketing) (University of Western Australia)
...
hazarina78@hotmail.com

Publication

Journals

  1. Abdul Hamid, A. B., Baharun, R., & Hashim , N. H. (2006). Comparative Analysis of Managerial Practices in Small Medium Enterprises in Malaysia. Jurnal Kemanusiaan, No. 8, 34-44.
  2. Hashim, N. H., & Murphy, J. (2007). Branding on the Internet: Evolving Domain Name Usage among Malaysian Hotels. Tourism Management, 28(2), 621-624. (Q1, Impact Factor: 2.571).
  3. Hashim, N. H., Murphy, J., & Muhamad   Hashim, N. (2007). Islam and Online Imagery on Malaysian Tourist Destination Websites. Journal of Computer Mediated Communication, 12(3), 1082-1102. (Q1, Impact Factor: 1.771).
  4. Murphy, J., Hashim, N. H., & O'Connor, P. (2007). Take Me Back: Validating the Wayback Machine. Journal of Computer-Mediated Communication, 13(1), 60-75. (Q1, Impact Factor: 1.771).
  5. Hashim, N.H., Murphy, J., Purchase, S., & O'Connor, P (2009) Website and Email Adoption by Malaysian Hotels. International Journal of Hospitality Management, 29(1), 194-196. (Q1, Impact Factor: 1.671).
  6. Hashim, N.H. (2012).Email as Customer Service Tool: An Investigation of Email Reply Quality. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 1(2), pp.165-179.
  7. Ismail, A.F., Hashim, N.H. & Murphy, J. (2012). Leapfrogging and Internet Implementation by Tourism Organizations. International Journal of Information Technology and Tourism, 13(3). 191–204. (SCOPUS).
  8. Abou Bakar, A., Lee, R., & Hashim, N.H. (2013). Parsing Religiosity, Guilt and Materialism on Consumer Ethics. Journal of Islamic Marketing, 4(3), 232-244 (SCOPUS)(Recipient of Highly Commended Paper of 2013 by Emerald Publishing).
  9. Tan, S. T. & Hashim, N.H. (2013).An Investigation on Official Tourism Websites for Promoting Food Tourism in ASEAN Countries. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 1(2), pp.165-179.
  10. Hashim, N.H., Murphy, J., O'Connor, P. & Olaru, D. (2014). Bandwagon and Leapfrog Effects in Internet Implementation. International Journal of Hospitality Management, 37 (2), pp. 91-97. (Q1, Impact Factor: 1.671).
  11. Bajuri, N., Chakravarty, S.P. and Hashim, N.H. Analysis Of Corporate Control: Can The Voting Power Index Outshine Shareholding Size? Journal of Accounting And Finance, (Forthcoming)(Scopus)
  12. Salavati, S. & Hashim, N.H. (forthcoming). Website Adoption and Performance by Iranian Hotels. Tourism Management. (Q1, Impact Factor: 2.377)
  13. Jia, X., Hashim, N.H. and Murphy, J. (2015). Multisensory Image as a Component of      Destination Image. Tourism Management Perspectives, (14), 34-41.

Text books

  1. Abdul Hamid, A. B., Shamsuddin, A. S., Khayon, M., Hashim, N. H., Baharun, R., & Sh Ahmad, F. (2003). ISBN: 983-3850-04-9, Prinsip Pemasaran: Perspektif Global. Kuala Lumpur: McGrawHill Malaysia.
  2. Zaidin, N., Abd. Hamid, A. B., Hashim, N. H., Khayon, M., Sh Ahmad, F., Md. Salleh, N. Z., et al. (2004). ISBN: 0071246711, Cases in Marketing: A Malaysian Perspective. Kuala Lumpur: McGrawHill Malaysia.
  3. Abdul Hamid, A. B., Shamsuddin, A. S., Khayon, M., Hashim, N. H., Baharun, R., & Sh Ahmad, F. (2007). ISBN: 983-3850-04-9, Principles of Marketing: A Global Perspective. Kuala Lumpur: McGrawHill Malaysia.
  4. Kotler, G., Amstrong, G., Abdul Hamid, A. B., Shamsuddin, A. S., Baharun, R., Hashim, N. H., & Huam, H.T. (2010),ISBN: 978-967-349-048-6, Principles of Marketing. Kuala Lumpur: Pearson Malaysia

Conference Proceedings

  1. Baharun, R., Abdul Hamid, A. B., & Hashim , N. H. (2004, 26-29 September). Government Support and the SME: Role of Government Support in Managerial Practices amongst SMEs. Paper presented at the SEAANZ, Queensland University of Technology, Queensland, Australia.
  2. Hashim, N. H., Olaru, D., Scaglione, M., & Murphy, J. (2006). A Theoretical Framework of Factors Relating to Internet Adoption by Malaysian Hotels. In M. Hitz, M. Sigala & J. Murphy (Eds.), Information and Communication Technologies in Tourism 2006, proceedings of ENTER 2006 (pp. 196-209). Lausanne, Switzerland: Springer-Verlag.
  3. Hashim, N. H., Lee, R., & Murphy, J. (2006, 13-14 July). A Framework for Investigating the Components of Hotel's Loyalty Programmes. Paper presented at the International Conference of Business and Information, Singapore.
  4. Hashim, N. H. (2007). Internet Evolution: A Case Study of Malaysian Hotel Industry. Paper presented at the Council for Australian University Tourism and Hospitality Education, Manly, Sydney.
  5. Hashim, N. H., Hofacker, C. F., Singh, S., Lu, S., & Md Said, S. (2007). The Relationship between Business Strategy and Internet Evolution: Investigating the Miles and Snow Typology. In M. Sigala, L. Mich & J. Murphy (Eds.), Information and Communication Technologies in Tourism 2007, proceedings of ENTER 2007 (pp. 457-468). Ljubljana, Slovenia: Springer-Verlag.
  6. Hashim, N. H., Murphy, J., & Kassim, A. (2007, 14-17 February). Promoting Destinations: Website and eMail Use by ASEAN Countries. Paper presented at the Council for Australian University Tourism and Hospitality Education (CAUTHE), Sydney.
  7. Hashim, N. H., Murphy, J., & Law, R. (2007). A Review of Hospitality Website Design Frameworks. In M. Sigala, L. Mich & J. Murphy (Eds.), Information and Communication Technologies in Tourism 2007,proceedings of ENTER 2007 (pp. 219-230). Ljubljana, Slovenia: Springer-Verlag.
  8. Hashim, N. H., Murphy, J., & O'Connor, P. (2007). Take Me Back: Validating the Wayback Machine as a Measure of Website Evolution. In M. Sigala, L. Mich & J. Murphy (Eds.), Information and Communication Technologies in Tourism 2007, proceedings of ENTER 2007 (pp. 435-446). Ljubljana, Slovenia: Springer-Verlag.
  9. Hashim, N. H., Syed Ahmad, S. F., & Murphy, J. (2008). Evolving Internet Use by Malaysian Hotels. In P. O'Connor, W. Hoepken & U. Gretzel (Eds.), Information and Communication Technologies in Tourism 2008, proceedings of ENTER 2008. Innsbruck, Austria: Springer-Verlag.
  10. Syed Ahmad, S. F., Hashim, N. H., Zubairi, Y. Z., & Murphy, J. (2008, 21-24 May). An Exploratory Study of Digital Word of Mouth (WOM) in Travel by Malaysian Women, Paper presented at the 6th Asia-Pacific (APacCHRIE) Conference, Perth, Western Australia.
  11. Hashim, N. H., Kassim, A., & Murphy, J. (2008, 21-24 May). Investigating the Relationship between Business Strategic Types and Website Use. Paper presented at the 6th Asia-Pacific (APacCHRIE) Conference Perth, Western Australia.
  12. Hashim, N. H, Syed Ahmad, S. F. & Murphy, J. (2008, 21-24 May).An Evaluation of Email Adoption and Implementation by Malaysian Hotels. Paper presented at the 6th Asia-Pacific (APacCHRIE) Conference Perth, Western Australia.
  13. Hashim, N.H. (2009, 28-30 May). Website Design and Email Reply Quality: Does Age Matters? Paper presented at the 7th Asia-Pacific (APacCHRIE) Conference, Singapore.
  14. Syed Ahmad, S. F., Hashim, N.H., & Murphy, J. (2009, 28-30 May). Travel Research and Sharing through User Generated Content. Paper presented at the 7th Asia-Pacific (APacCHRIE) Conference, Singapore.
  15. Syed Ahmad, S. F., Hashim, N.H., Ismail, A.F., & Murphy, J. (2009, 28-30 May). Travel Word of Mouth Norms on User Generated Content Sites. Paper presented at the 7th Asia-Pacific (APacCHRIE) Conference, Singapore.
  16. 16.Ismail, A.F.; Hashim, N.H.; Schegg, R. & Murphy, J. (2009,30 November - 2 December) "Internet Implementation Leapfrogging and Website Performance," Australian & New Zealand Marketing Academy Conference, Melbourne. (Awarded Best Paper Award).
  17. Hashim, N.H. & Wan Mohamad, W.M. (2010, 15-16 March), "The Effectiveness Of Email Use By Malaysian Government Ministries" International Conference on Business and Economic Research, Kuching, Sarawak.
  18. Md Salleh, N., Hashim, N. H. and Abdul Hamid, A.B. (2010, 24-26 November), "Issues and Challenges in Malaysian Hotel Operations" 3rd Asia Euro Tourism, Hospitality and Gastronomy Conference, Subang Jaya, Malaysia.
  19. Abou Bakar, A.S.; Lee, R.; and Hashim, N.H. (2010, 29-30 November), "The Mediating Role of Guilt on Religiosity Dimensions and Consumer Ethics" 1st International Conference on Islamic Marketing and Branding, Kuala Lumpur.
  20. Hashim, N.H., Syed Ahmad, S.F., Ismail, F (2011, 10-13 December), "Destination Branding: Slogans and Photos as Visual and Verbal Cues on tourism Websites" World Research Summit for Tourism and Hospitality, Hong Kong.
  21. Hashim, N.H. and Subramaniam, S.(2011, 10-13 December), "An Evaluation of Information Content on National Tourism Websites for Promoting Ecotourism Destinations" World Research Summit for Tourism and Hospitality, Hong Kong.
  22. Hashim, N.H. and Goloshejerdi, F.(2011, 10-13 December), "Discourse Analysis of Iranian Tourism Literature" World Research Summit for Tourism and Hospitality, Hong Kong.
  23. Jia, X. and Hashim, N.H. (2012, 28 November – 1 December), "The Incorporation of Conative and Multi-sensory Image into Multi-faceted Destination Image Assessment" at 4TH Asia-Euro Conference 2012 In Tourism, Hospitality & Gastronomy, Kuala Lumpur.
  24. Tan, S.S. and Hashim, N.H. (2012, 28 November – 1 December), "An Investigation On National Tourism Websites For Promoting Food Tourism In Asean Nation" at 4TH Asia-Euro Conference 2012 In Tourism, Hospitality & Gastronomy, Kuala Lumpur.
  25. Jia, X. and Hashim, N.H. (29-30 June 2013), "Assessment and Measurement of Destination Image" at Global Conference for Academic Research on Economics and Business Management, Kuala Lumpur.
  26. Khalifah, Z., Chiet Bing, W. and Hashim, N.H. (29-30 June 2013), "A Review of Quality Framework for Low Cost Carrier" at Global Conference for Academic Research on Economics and Business Management, Kuala Lumpur.
  27. Murphy.J, Hashim, N.H. and Md.Noor, I.N. (15-17 December 2013), "A Conceptual Framework on the Evolution of Social Networks Sites Usage" at World Research Summit for Tourism and Hospitality, Florida.
  28. Ismail, A.F., Murphy, J. and Hashim, N.H. (15-17 December 2013), "Facebook Fan Page Implementation Measures" at World Research Summit for Tourism and Hospitality, Florida.
  29. Salleh, S., Hashim, N.H., and Murphy, J. (21-24 May 2014), "Instagram on Smartphone: The Influence of Photo Cues and Source Credibility on Restaurant Selection Intention" at the 12th Asia Pacific CHRIE (APACHRIE) Conference, Kuala Lumpur.
  30. Jia, X., Hashim, N.H., and Murphy, J. (21-24 May 2014), "Destination Image: Development of Multisensory Image for Ancient Town Tourism" at the 12th Asia Pacific CHRIE (APACHRIE) Conference, Kuala Lumpur.
  31. Ye, Z., Baghirov and Hashim, N.H. (21-24 May 2014), "The Role of Travel Experience and Gender on the Selection of Travel Information Sources" at the 12th Asia Pacific CHRIE (APACHRIE) Conference, Kuala Lumpur.
  32. Salleh, S., Hashim, N.H., and Murphy, J. (6-9 February 2015), “Instagram Marketing: A Content Analysis of Top Malaysian Restaurant Brand” at the Information and Communication Technologies in Tourism 2015, proceedings of ENTER 2015, Lugano, Switzerland.

Book Chapter

  1. Hashim, N. H., Murphy, J., & Law, R. (2008). A Meta Analysis on Website Design for the Hospitality Industry. In N. H. Hashim, A. S. Shamsuddin & A. B. Hamid (Eds.), Application and Issues in E-Business (Vol. 1, pp.1-20). Johor Bahru: Penerbit UTM.
  2. Hashim, N. H. (2008). Diffusion of Innovations: Adoption and Use of Websites and Email among Malaysians Hotels. In N. H. Hashim, A. S. Shamsuddin & A. B. Hamid (Eds.), Application and Issues in E-Business (Vol. 1, pp. 39-56). Johor Bahru: Penerbit UTM.
  3. Hashim, N. H., & Murphy, J. (2008). Branded Domain Name as an Online Marketing Tool: A Case Study in Hospitality Industry. In N. H. Hashim, A. S. Shamsuddin & A. B. Hamid (Eds.), Application and Issues in E-Business (Vol. 1, pp. 71-80). Johor Bahru: Penerbit UTM.
  4. Hashim, N. H., & Murphy, J. (2008). Online Destination Marketing: A Case Study of Malaysia. In N. H. Hashim, A. S. Shamsuddin & A. B. Hamid (Eds.), Application and Issues in E-Business (Vol. 1, pp. 119-138). Johor Bahru: Penerbit UTM.
  5. Hashim, N. H. (2008). Internet Evolution: A Case of Malaysian Hotel Industry. In N. H. Hashim, A. S. Shamsuddin & A. B. Hamid (Eds.), Application and Issues in E-Business (Vol. 1, pp. 139-158). Johor Bahru: Penerbit UTM.
  6. Huam, H. T., Ang, M. C. H., Jantan, M., & Hashim, N. H. (2008). An Examination of the Relationship between Student Satisfaction and Academic Performance. In Abu Bakar Hamid, Noor Hazarina Hashim & A. S. Shamsuddin (Eds.), Customer Satisfaction and Service Quality: Challenges and Issues in Malaysia (Vol. 1). Johor Bahru: Penerbit UTM.
Other Publications
  1. Hashim, Noor Hazarina and Murphy, Jamie (2006) "Malaysia's Many Holiday Festivities, Where Everyone Is Invited," Ecole Hôtelière de Lausanne (Ehlite) Magazine, 15 (December): 8-12.
  1. Hashim, Noor Hazarina; Murphy, Jamie and Muhammad, Nazlida (2006) "Tourism and Islam: Understanding and Embracing the Opportunity," Ecole Hôtelière de Lausanne (Ehlite) Magazine, 14 (September): 11-13.
  1. Murphy, Jamie and Hashim, Noor Hazarina (2006) "Domain Dilemmas," Ecole Hôtelière de Lausanne (Ehlite) Magazine, 13(April).

Research

2002

:

Comparative Analysis of Managerial Practices in Small Medium Enterprises in Malaysia (Member, Budget approved by UTM RM 25,000)

2002

:

Purchasing role in Corporate Strategic Planning in Johor Bahru (Member, Budget approved by UTM RM 25,000)

2003

:

Purchasing Strategy among Manufacturing  Firms in the Southern Region of Malaysia (Members, Budget approved by UTM RM 25,000)

16.2.2009 – 15.2.2010

:

Assessing the Responsiveness & Effectiveness of Malaysian Government Online Presence (Project leader, Budget approved by UTM RM 25,000)

1.4.2011 – 31.3.3012

:

A Study on the Application of Web 2.0 on Promotional Activities by Malaysian Tourism Business (Project leader, Budget approved by UTM RM 40,000)

1.8.2011- 31.7.2013

:

Drinking Water Filter: Public Perceptions And Profiles of The Accepters (Project leader, Budget approved by UTM RM 47,850)

25.11.2013-24.11.2015

:

Product innovation and Brand Preferences among GenerationY (Members, FRGS Budget Approved RM 84, 000)

1.1.2014 – 31.12.2015

Branding for SMEs (Members, Yayasan Tun Ismail Mohamed Ali, Budget Approved RM 10, 000)

8.6.2014 – 7.6.2016

:

Development of Malaysian Consumer Technographic Segmentation (Project Leader, FRGS Budget Approved RM 62, 000)

Consultancy

  • Guest speaker for Corporate Industrial Relations Seminar, “The Role of Internet in Marketing Higher Education: A Global Approach”, Universiti Tun Hussein Onn, Malaysia (26 Mac 2009).

Supervision

I am currently supervising PhD, Master and undergraduate students in the area of Internet marketing, diffusion of innovation and tourism.

Teaching

My teaching career started back in 2002. I taught marketing subjects such as Principles of Marketing, Services Marketing, International Marketing and two of my favourite subjects: E-Marketing and Tourism Marketing.