6676
Ahmad Sharifuddin Shamsuddin

Details

Ahmad Sharifuddin Shamsuddin
Lecturer
Department of Business Administration
BA (Hons) Business Admin, MBA
...
deansham@gmail.com

Publication

Journal

  1. Ahmad Sharifuddin Shamsuddin, Muslim Consumers Attitude Towards Islamic Finance Products in a Non Muslim Country, Jurnal Kemanusiaan, UTM, Bil.2/Dis. 2003

Books

  1. Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Md. Mohar bin Muhammad, Mohd Shoki Md Ariff, Norzafir bte Md Salleh, Rohaizat Baharun, Fauziah bte Sheikh Ahmad, Principle of Marketing Global Perspective, 2007 [983-3850-04-9]
  2. Ahmad Sharifuddin Shamsuddin, Prinsip Pemasaran Perspektif Global, []
  3. Rohaizat Baharun, Principle of Marketing, []
  4. Rohaizat Baharun, Ahmad Sharifuddin Shamsuddin, Abu Bakar Abd Hamid, Mohd Shoki Md Ariff, Fauziah bte Sheikh Ahmad, Md. Mohar bin Muhammad, Norzafir bte Md Salleh, Prinsip Pemasaran: Teori dan Praktis, 2000 [983-9340-65-4]

Chapters

  1. Rohaizat Baharun, Ahmad Sharifuddin Shamsuddin, Abu Bakar Abd Hamid, Noor Hazarina Hashim, Customer Satisfaction and Service Quality: Challenges and Issues in Malaysia (Factors Influencing Arab Holiday Makers to Choose Malaysia as their choice Destination) []

Adaptation

  1. Abu Bakar Abd Hamid, Rohaizat Baharun, Ahmad Sharifuddin Shamsuddin, Kotler, P., Amstrong, G., Principle of Marketing (2008) [978-983-3927-55-5]

Research

  1. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, Zuraidah Sulaiman, Demographic & Psychographic Segmentation of Malaysian Population in Expenditure & Investment Pattern. (2007) Sponsored by Yayasan Tun Ismail Mohamed Berdaftar (RM 325250)
  2. Ahmad Jusoh, Norazman Abd Majid, Ahmad Sharifuddin Shamsuddin, Hishamuddin Md. Som, Siti Zaleha bte Omain, Service Quality in Higher Education: Management Students' Perspective (2003) Sponsored by RMC-UTM (RM 13000)
  3. Ahmad Jusoh, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Hishamuddin Md. Som, Low Hock Heng, Selection of academic staff from public and private institutions of learning in Peninsular Malaysia (1999) Sponsored by RMC-UTM (RM 17000)

Proceedings

  1. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, The Psychographic Segmentation of Unit Trust Investors in Malaysia Financial Market, International Research Conference on Business Strategies, 13-15 June, 2008, Istanbul, Yurkey
  2. Ahmad Sharifuddin Shamsuddin, Ahmad Jusoh, Factors affecting fans attendance at sporting event: a study on selangor F.A. Primier League Football Team Fans, International Conference on Being Sustainable-Competitiveness for Business & Industry, 26 - 27 / 9 / 2002, Bangkok, Thailand
  3. Ahmad Jusoh, Norazman Abd Majid, Ahmad Sharifuddin Shamsuddin, Hishamuddin Md. Som, Siti Zaleha bte Omain, Service Quality in Education, ASEAN Symposium on Education Management and Leadership: Managing the democratization of education priorities of the future, 13 - 15 /12/2004, Pulau Pinang
  4. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, Zuraidah Sulaiman, The Market Segmentation in Malaysia by using Psychographic Dimensions, Global Academy of Business & Economic Research (GABER) The 4th International Conference, 27-30 December, 2008, Bangkok, Thailand
  5. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, Zuraidah Sulaiman, The Psychographic Segmentation of the Unit Trust Investors in Malaysia Financial Market, The 3rd International Borneo Business Conference 2008, 15-17 December, 2008, Kota Kinabalu, Sabah
  6. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, The psychographic Segmentation of the Unit Trust Investors by Factor Analysis for Malaysia Financial Services, Mediterranean Conference for Academic Disciplines, 23-26 Febuary 2009, Gozo Island, Malta

Consultancy

  1. Benchmarking: Processes and Techniques (2004) Sponsored by UTM (RM 1500)