13348
07/09/15
Dr. Thoo Ai Chin

Details

Dr. Thoo Ai Chin
Senior Lecturer
Department of Business Administration
Supply Chain Management
Green Supply Chain Management
Logistics/Green Logistics
Marketing Research
Consumer Behaviour
M. (Management Tech.) (UTM), PhD (Management)
...
grace_thoo1421@yahoo.com
T08, 03-03-04
012-2581935

Publication

1) Thoo Ai Chin and Huam Hon Tat (2015). Does Gender Diversity Moderate the Relationship Between Supply Chain Management Practice and Performance in Electronic Manufacturing Services Industry? International Journal of Logistics: Research and Applications, vol. 18, no. 1, pp. 35-45 (Impact Factor: 0.469).

2) Thoo Ai Chin, Huam Hon Tat and Zuraidah Sulaiman (2015). Green Supply Chain Management, Environmental Collaboration and Sustainability Performance. Procedia CIRP, vol. 26, pp. 695-699 (ScienceDirect & Scopus indexes).

3) Mohamed Syazwan Ab Talib, Abu Bakar Abdul Hamid and Thoo Ai Chin (2015). Critical Success Factors of Supply Chain Management: A Literature Survey and Pareto Analysis. EuroMed Journal of Busines, vol. 10, no. 2. (Scopus indexes).

4) Zhang Dawei, Abu Bakar Abdul Hamid, Thoo Ai Chin and Kooi Chung Leng (2015). Green Supply Chain Management: A Literature Review. Sains Humanika, vol. 5, no. 2, pp. 15-21.

5) Huam Hon Tat, Sin Kai Han, Thoo Ai Chin and Amran Rasli (2015). Employee Branding and Service Quality: The Moderating Effect of Employees' Role Behavior. Sains Humanika, vol. 5, no. 2, pp. 23-29.

6) Kooi Chung Leng, Abu Bakar Abdul Hamid, Thoo Ai Chin and Zhang Dawei (2015). Understanding Generation Y Buying Intention toward Hybrid Car in Johor Bahru. Sains Humanika, vol. 5, no. 2, pp.71-75.

7) Thoo Ai Chin, Huam Hon Tat and Zuraidah Sulaiman (2015). Green Supply Chain Management Practices and Sustainability Performance.  Pending publication in Advanced Science Letters (ISSN: 1936-6612) (Scopus indexes).

8) Roslin Abdul Rahim, Zuraidah Sulaiman, Thoo Ai Chin, Norzaidahwati Zaidin and N Zakuan (2015). E-WOM Review Adoption and Green Purchase Intention: The Application of Source Credibility Theory (SCT). Pending publication in Advanced Science Letters (ISSN: 1936-6612) (Scopus indexes).

9) Norlaile Salleh Hudin, Abu Bakar Abdul Hamid and Thoo Ai Chin (2015). Case Studies of Risk Communication in Automotive Part Manufacturers. Pending publication in Advanced Science Letters (ISSN: 1936-6612) (Scopus indexes).

10) Thoo Ai Chin, Abu Bakar Abdul Hamid and Amran Rasli (2015). Operational Capability: The Missing Link between Supply Chain Practices and Performance. Applied Mechanics and Materials, vol. 773-774, pp. 856-860 (Scopus indexes).

11) Thoo Ai Chin and Tan Lay Jie (2015). Stakeholder Influences, Environmental Management Practices and Business Performance in Fleet Operations – A Research Agenda. Applied Mechanics and Materials, vol. 773-774, pp. 1360-1364 (Scopus indexes).

12) NorlaileSalleh Hudin, Abu Bakar Abdul Hamid and Thoo Ai Chin (2015). Determinants of Risk Management Adoption in Organisations and Supply Chains. Applied Mechanics and Materials, vol. 773-774, pp. 804-808  (Scopus indexes).

13) Muhamad Syakir Shukor, Zuraidah Sulaiman and Thoo Ai Chin (2015). The Effect of Emotional versus Rational Appeal in Advertising on Malaysian Consumers' Purchase Intention of Hybrid Car. Pending publication in Applied Mechanics and Materials (ISSN: 1660-9336) (Scopus indexes).

14) Gafar Olanrewaju Yusuf, Inda Sukati and Thoo Ai Chin (2014). Mediating Role of Personality Factors in the relationship between Internal Marketing and Customer Orientation: A Review. Asian Social Science, vol. 10, no. 17, pp. 250-257 (ISI and Scopus indexes).

15) Zhang Dawei, Abu Bakar Abdul Hamid and Thoo Ai Chin (2014). Sustainable Supplier Selection: An International Comparative Literature Review for Future Investigation. Applied Mechanics and Materials, vol. 525, pp. 787-790 (ISI and Scopus indexes).

16) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Zhang Dawei (2014). The Moderating Effect of Enviropreneurship on Green Supply Chain Management Practices and Sustainability Performance. Advanced Materials Research, Sustainable Development of Industry and Economy, 869-870 (ISI and Scopus indexes).

17) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Huam Hon Tat (2014). A Literature Analysis on the Relationship between External Integration, Environmental Uncertainty and Firm Performance in SMEs. Elsevier in Journal of Procedia - Social and Behavioral Sciences, vol. 130C, pp. 75-84 (ScienceDirect & Scopus indexes).

18) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Low Hock Heng (2014). The Impact of Supply Chain Integration on Operational Capability in Malaysian Manufacturers. Elsevier in Journal of Procedia - Social and Behavioral Sciences, vol. 130C, pp. 257-265 (ScienceDirect & Scopus indexes).

19) Adaviah Mas'od and Thoo Ai Chin (2014). Green Purchase Behaviour and the Green Consumer Profile (Socio-demographic, Psychographic and Religiosity) – Green Hotels Customers in Malaysia. Elsevier in Journal of Procedia - Social and Behavioral Science, vol. 130, pp. 479-489 (ScienceDirect & Scopus indexes).

20) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Zhang Dawei (2013). Supply Chain Strategy and Operational Capability in Malaysian SMEs. Advances in Education Research, vol. 44, pp. 231-236 (ISI and Scopus indexes).

21) Nurul Akmar Asmi and Thoo Ai Chin (2013). Creativity Factors and Innovation in Manufacturing Companies: A Conceptual Model. Advances in Education Research, vol. 44 pp. 237-242 (ISI and Scopus indexes).

22) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Nik Muhammad Naziman Abd Rahman (2013). Mediating Effect of Operational Cooperation between Supply Chain Practices and Firm Performance. American Journal of Economics, 3(5C), 47-51.

23) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Zhang Dawei (2014). Supply Chain Integration Implementation and Operational Capability in SMEs: A Literature Review and A Research Agenda. Proceedings of the International Conference on Science, Technology and Social Sciences, (ICSTSS) 2012, pp. 285-290, by Springer Singapore Publisher 2014.

24) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Huam Hon Tat (2013). The Impact of Supply Chain Integration on Operational Capability in Malaysian Manufacturers. International Journal of Ethics in Social Sciences, 1(1): 43-56.

25) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Rohaizat Baharun (2012). Adoption of supply chain management in SMEs. Elsevier in Journal of Procedia - Social and Behavioral Sciences, 65, 614-619 (ScienceDirect & Scopus indexes).

26) Amran Rasli, Huam Hon Tat, Thoo Ai Chin and Bandar Khalaf (2012). Employee engagement and employee shareholding program in a multinational company in Malaysia. Elsevier in Procedia - Social and Behavioral Sciences, 40, 209-214 (ScienceDirect & Scopus indexes).

27) Amran Rasli, Huam Hon Tat, Thoo Ai Chin and Bandar Khalaf (2012). Identification of factors and attributes for effective transfer of IT training to the workplace. Elsevier Procedia - Social and Behavioral Sciences, 40, 174-181 (ScienceDirect & Scopus indexes).

28) Amran Rasli, Huam Hon Tat and Thoo Ai Chin (2012). From training to the workplace: A study on competencies of Malaysian university clerical workers. Pending publication in International Journal of Business and Society (Scopus index, Impact factor: 0.04).

29) Rezky Purna Satit, Huam Hon Tat, Amran Rasli, Thoo Ai Chin, Inda Sukati (2012). An empirical study on the relationship between marketing mix and consumer decision making toward travel agents. International Journal of Academic Research in Business and Social Sciences, 2, 6, 522-530.

30) Tee Chai Huat, Thoo Ai Chin, Amran Rasli, Rosman Md. Yusoff, Huam Hon Tat (2012). The Effects of Service Quality, Customer Satisfaction on Re-Patronage Intentions of a Hotel's Existing Customers. International Journal of Management and Administrative Sciences, 1, 8, 1-6.

31) Thoo Ai Chin, Abu Bakar Abdul Hamid, Huam Hon Tat, Rohaizat Baharun, Rosman Md Yusoff and Amran Rasli (2011). The Proposed Conceptual Model for Investigating Moderating Effects of Contextual Factors on Supply Chain Management Practice-Performance Link in Malaysian Small and Medium Enterprises, International Journal of Business and Management, 6, 12, 135-145.

32) Ai Chin Thoo, Hon Tat Huam, Rosman Md Yusoff, Amran Md Rasli and Abu Bakar Abd Hamid (2011). Supply Chain Management: Success Factors from the Malaysian Manufacturer's Perspective, African Journal of Business Management, 5, 17, 7240-7247 (ISI index).

33) Huam Hon Tat, Sangeetha Balasubramaniam, Thoo Ai Chin, Amran Md Rasli and Ahmad Jusoh (2011). The Moderation Effect of Gender: A Case Study at an International Airport in Malaysia, World Review of Business Research, 1, 3, July 2011, 155-161.

34) Huam Hon-Tat, Thoo Ai-Chin, Poon Sun Hooi, Amran Rasli, Muhammad Madi Bin Abdullah and Lee Thean Chye (2011). Situational Factors and Intuitive Decision Style among Academicians. International Journal of Humanities and Social Science, 1, 7, 231-236

35) Huam Hon Tat, Seng Sook-Min, Thoo Ai Chin, Amran Rasli and Abu Bakar Abdul Hamid (2011). Consumers' Purchase Intentions in Fast Food Restaurants: An Empirical Study on Undergraduate Students. International Journal of Business and Social Science, 2, 5, 214-221.

36) Thoo Ai Chin, Huam Hon Tat, Rosman Md Yusoff and Amran Rasli and Abu Bakar Abd. Hamid (2010). Critical Success Factors of Supply Chain Management: An Empirical Study on a Manufacturing Company in Malaysia, Journal of Technology and Operations Management, 5, 2, 35-46.

37) Thoo Ai Chin, Huam Hon Tat, Rosman Md Yusoff and Amran Rasli (2010). A Proposed Conceptual Model of Supply Chain Performance in the Electronic Manufacturing Service (EMS) Industry, International Journal of Business and Social Science, 1, 1, 137-144.

Research

Potential Academic Staff (Leader) - Buget approved by UTM RM20,000

The Influence of Enviropreneurship on Green Supply Chain Management Practices and Sustainability Performance.

 

Flagship (Member) - Buget approved by UTM RM60,000

The Community Impact of UTM as asn Education Provider

 

Flagship (Member) - Buget approved by UTM RM65,000

The Study of UTM Commercialization and University-Industry linkages Impact on the Community

Proceedings

1) Thoo Ai Chin, Nurul Farah Izzati Ab Malik and Zhang Dawei (2015). Green Purchasing Practices for Corporate Environmental Performance.1st International Conference on Educational Studies (ICES2015), Faculty of Education, Universiti Teknologi Malaysia, Pulai Springs Resort, Johor Bahru, Malaysia.

2) Thoo Ai Chin, Tan Lay Jie and Huam Hon Tat (2015). Stakeholder Salience in Environmental Management Practices of Malaysian Logistics Companies. 1st International Conference on Educational Studies (ICES2015), Faculty of Education, Universiti Teknologi Malaysia, Pulai Springs Resort, Johor Bahru, Malaysia.

3) Huam Hon Tat, Anantha Raj A. Arokiasamy, Mansor Fadzil, Lim Tick Meng and Thoo Ai Chin (2015). 1st International Conference on Educational Studies (ICES2015), Faculty of Education, Universiti Teknologi Malaysia, Pulai Springs Resort, Johor Bahru, Malaysia.

4) Kooi Chung Leng, Thoo Ai Chin, Abu Bakar Abdul Hamid and Zhang Dawei (2015). The Moderation Effect of Governmental Policies on Hybrid Car Purchase Intention. 1st International Conference on Educational Studies (ICES2015), Faculty of Education, Universiti Teknologi Malaysia, Pulai Springs Resort, Johor Bahru, Malaysia.

5) Ho Peng Han, Thoo Ai Chin, Abu Bakar Abdul Hamid and Huam Hon Tat (2015). Revisit the Relationship between Perceived Value and Customer Brand Engagement in Facebook. 1st International Conference on Educational Studies (ICES2015), Faculty of Education, Universiti Teknologi Malaysia, Pulai Springs Resort, Johor Bahru, Malaysia.

6) Thoo Ai Chin, Huam Hon Tat and Zuraidah Sulaiman (2015). Green Supply Chain Management Practices and Sustainability Performance. International Conference on Business, Management, Tourism and Hospitality (BIZMATOUR2015), 12-14 May, Malaysia Technical Scientist Association and Universiti Teknologi Malaysia, Swiss-Garden Hotel & Residences Melaka, Malaysia.

7) Roslin Abdul Rahim, Zuraidah Sulaiman, Thoo Ai Chin, Norzaidahwati Zaidin and N Zakuan (2015). E-WOM Review Adoption and Green Purchase Intention: The Application of Source Credibility Theory (SCT). International Conference on Business, Management, Tourism and Hospitality (BIZMATOUR2015), 12-14 May, Malaysia Technical Scientist Association and Universiti Teknologi Malaysia, Swiss-Garden Hotel & Residences Melaka, Malaysia.

8) Norlaile Salleh Hudin, Abu Bakar Abdul Hamid and Thoo Ai Chin (2015). Case Studies of Risk Communication in Automotive Part Manufacturers. International Conference on Business, Management, Tourism and Hospitality (BIZMATOUR2015), 12-14 May, Malaysia Technical Scientist Association and Universiti Teknologi Malaysia, Swiss-Garden Hotel & Residences Melaka, Malaysia.

9) Mohamed Syazwan Ab Talib, Abu Bakar Abdul Hamid and Thoo Ai Chin (2015). Conceptualising the Implementation of Hala Food Certification: An Institutional Theory Perspective. International Malaysia Halal Conference (IMHalal2015), 1-2 April, Universiti Teknologi Mara and Halal Management and Science, Kuala Lumpur Convention Center, KLCC, Malaysia.

10) Thoo Ai Chin, Abu Bakar Abdul Hamid and Amran Rasli (2014). Operational Capability: The Missing Link between Supply Chain Practices and Performance. International Integrated Engineering Summit (IIES2014), 1-4 December, Universiti Tun Hussein Onn Malaysia.

11) Thoo Ai Chin and Tan Lay Jie (2014). Stakeholder Influences, Environmental Management Practices and Business Performance in Fleet Operations – A Research Agenda. International Integrated Engineering Summit (IIES2014), 1-4 December, Universiti Tun Hussein Onn Malaysia.

12) NorlaileSalleh Hudin, Abu Bakar Abdul Hamid and Thoo Ai Chin (2014). Determinants of Risk Management Adoption in Organisations and Supply Chains. International Integrated Engineering Summit (IIES2014), 1-4 December, Universiti Tun Hussein Onn Malaysia.

13) Muhamad Syakir Shukor, Zuraidah Sulaiman and Thoo Ai Chin (2014). The Effect of Emotional versus Rational Appeal in Advertising on Malaysian Consumers' Purchase Intention of Hybrid Car. International Integrated Engineering Summit (IIES2014), 1-4 December, Universiti Tun Hussein Onn Malaysia.

14) Thoo Ai Chin, Huam Hon Tat and Zuraidah Sulaiman (2014). Green Supply Chain Management, Environmental Collaboration and Sustainability Performance. 12th Global Conference on Sustainable Manufacturing (GCSM 2014), 22–24 September, The Puteri Specific Johor Bahru, Malaysia.

15) Thoo Ai Chin, Nurul Farah Izzati Ab Malik and Zhang Dawei (2014). The Impact of Green Purchasing Practices on Environmental and Business Performance. AFAP International Conference on Entrepreneurship and Business Management 2014 (AICEBM 2014), 23 June, Seminar Hall, UTM-MTDC Technology Centre, Technovation Park, UTM Johor Bahru. (Best Presentation Award)

16) Thoo Ai Chin, Siti Norfatin Liana Muhamad Zainon and Zhang Dawei (2014). The Influence of Enviropreneurship on Green Supply Chain Management Practices and Sustainability Performance. AFAP International Conference on Entrepreneurship and Business Management 2014 (AICEBM 2014), 23 June, Seminar Hall, UTM-MTDC Technology Centre, Technovation Park, UTM Johor Bahru.

17) Zhang Dawei, Abu Bakar Abdul Hamid, Thoo Ai Chin and Kooi Chung Leng (2014). Green Supply Chain Management: A Literature Review. AFAP International Conference on Entrepreneurship and Business Management 2014 (AICEBM 2014), 23 June, Seminar Hall, UTM-MTDC Technology Centre, Technovation Park, UTM Johor Bahru.

18) Huam Hon Tat, Sin Kai Han, Thoo Ai Chin and Amran Rasli (2014). Employee Branding and Service Quality: The Moderating Effect of Employees' Role Behavior. AFAP International Conference on Entrepreneurship and Business Management 2014 (AICEBM 2014), 23 June, Seminar Hall, UTM-MTDC Technology Centre, Technovation Park, UTM Johor Bahru.

19) Kooi Chung Leng, Abu Bakar Abdul Hamid, Thoo Ai Chin and Zhang Dawei (2014). Understanding Generation Y Consumer Buying Intention Toward Hybrid Car in Johor Bahru. AFAP International Conference on Entrepreneurship and Business Management 2014 (AICEBM 2014), 23 June, Seminar Hall, UTM-MTDC Technology Centre, Technovation Park, UTM Johor Bahru.

20) Ho Peng Han, Abu Bakar Abdul Hamid and Thoo Ai Chin (2014). Outcomes of Customer Brand Engagement in MyTeksi Fan Page – A Proposed Model. AFAP International Conference on Entrepreneurship and Business Management 2014 (AICEBM 2014), 23 June, Seminar Hall, UTM-MTDC Technology Centre, Technovation Park, UTM Johor Bahru.

21) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Zhang Dawei (2013). Supply Chain Strategy and Operational Capability in Malaysian SMEs. The 2nd International Conference on Education Reform and Management Innovation (ERMI 2013), 27-28 December, Jeju Island, Korea.

22) Nurul Akmar Asmi and Thoo Ai Chin (2013). Creativity Factors and Innovation in Manufacturing Companies: A Conceptual Model. The 2nd International Conference on Education Reform and Management Innovation (ERMI 2013), 27-28 December, Jeju Island, Korea.

23) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Huam Hon Tat (2013). A Literature Analysis on the Relationship between External Integration, Environmental Uncertainty and Firm Performance in SMEs. The 4th International Conference on Marketing & Retailing (INCOMaR 2013), 3-4 December, Holiday Inn Glennmarie, Selangor.

24) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Low Hock Heng (2013). The Impact of Supply Chain Integration on Operational Capability in Malaysian Manufacturers. The 4th International Conference on Marketing & Retailing (INCOMaR 2013), 3-4 December, Holiday Inn Glennmarie, Selangor.

25) Adaviah Mas'od and Thoo Ai Chin (2013). Green Purchase Behaviour and the Green Consumer Profile (Socio-demographic, Psychographic and Religiosity) – Green Hotels Customers in Malaysia. The 4th International Conference on Marketing & Retailing (INCOMaR 2013), 3-4 December, Holiday Inn Glennmarie, Selangor.

26) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Zhang Dawei (2013). The Moderating Effect of Enviropreneurship on Green Supply Chain Management Practices and Sustainability Performance. The 3rd International Conference on Energy, Environment and Sustainable Development (EESD 2013), 12-13 November, Shanghai, China.

27) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Nik Muhammad Naziman Abd Rahman (2013). Mediating Effect of Operational Cooperation between Supply Chain Practices and Firm Performance. The 4th Global Conference for Academic Research on Economics and Business Management (GCAREBM 2013), 29-30 June, Royale Bintang Hotel, Malaysia.

28) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Huam Hon Tat (2013). Understanding the Relationships between Supply Chain Practices, Operational Capabilities and Organizational Performance. The 10th International Conference on Asia Pacific Business, Innovation and Technology Management, 20-22 January, Taipei, Taiwan. (Outstanding Paper Award)

29) Huam Hon Tat, Chuah Boon Kai, Aslan Amat Senin, Richard P. Bagozzi and Thoo Ai Chin (2013). Motivation in Impulse Buyer Behavior: An Empirical Study of University Students in Malaysia. The 2013 AFAP Conference on Business and Management (ACBM-2013), 2-3 January, UTM, Skudai, Johor Bahru Malaysia. (Best Presentation Award)

30) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Rohaizat Baharun (2012). Adoption of supply chain management in SMEs. The International Congress on Interdisciplinary Business and Social Science, 1-2 December, Jakarta, Indonesia.

31) Thoo Ai Chin, Abu Bakar Abdul Hamid, Amran Rasli and Zhang Dawei (2012). Supply Chain Integration Implementation and Operational Capability in SMEs: A Literature Review and A Research Agenda. International Conference on Science, Technology & Social Sciences (ICSTSS2012), 20-22 November, Universiti Teknologi Mara (UiTM), Kuantan, Pahang, Malaysia.

32) Abu Bakar Abdul Hamid, Zhang Dawei, Fazila Said and Thoo Ai Chin (2012). The Conceptual Relationship between Green Supplier Development and Organizational Performance. 5th Annual Conference of the EuroMed Academy of Business, 4-5 October, University of Applied Sciences, Glion Institute of Higher Education, Glion-Montrux, Switzerland.

33) Amran Rasli, Huam Hon Tat and Thoo Ai Chin (2012). Employee Engagement and Shareholding Program in a Multinational Company in Malaysia. The 2012 International Conference on Asia Pacific Business, Innovation and Technology Management, 13-15 January, Pattaya, Thailand.

34) Amran Rasli, Huam Hon Tat and Thoo Ai Chin (2011). From Training to the Workplace: A Study on Competencies of Malaysian University Clerical Workers. Asia Pacific Marketing and Management Conference 2011 (APM2C2011), 9-11 November, Faculty of Economics and Business Universiti Malaysia Sarawak (UNIMAS), Kuching, Malaysia. (Best Paper Award)

35) Thoo Ai Chin, Abu Bakar Abdul Hamid, Huam Hon Tat, Amran Rasli and Zhang Dawei (2011). The Proposed Model for Investigating Moderating Role of Barriers and Contextual Factors on SCM Practice-Performance Link in SMEs. The 5th International Conference on Operations and Supply Chain Management (ICOSCM 2011), 17-22 July 2011, Beijing, China.

36) Dawei Zhang, Abu Bakar Abdul Hamid, Huam Hon Tat, Thoo Ai Chin and Hui Yuan (2011). Influencing Factors of Purchasing Practice in Manufacturing Firms. The 5th International Conference on Operations and Supply Chain Management (ICOSCM 2011), 17-22 July 2011, Beijing, China.

37) Zhang Dawei, Abu Bakar Abdul Hamid, Huam Hon Tat and Thoo Ai Chin (2011). Purchasing and Supply Chain Management Practices in Chinese Manufacturing. Global Business & Technology Association's Thirteenth Annual International Conference, 12-16 July 2011, Istanbul, Turkey.

38) Thoo Ai Chin, Huam Hon Tat, Abu Bakar Abdul Hamid and Amran Rasli (2011). Supply Chain Management Practice-Performance Link in Malaysian Electronic Manufacturing Services Industry: The Moderating Role of Gender. International Conference on Innovation and Management (IAM 2011), 12-15 July 2011, Kuala Lumpur, Malaysia.

39) Thoo Ai Chin, Abu Bakar Abdul Hamid, Huam Hon Tat, Rosman Md Yusoff, Amran Md Rasli (2011). The Moderating Role of Barriers on SCM Practice-Performance Link in SMEs: A Proposed Model. National Academic Conference (ENRICH 2011), 18-19 June 2011, Universiti Teknologi MARA Kelantan, Malaysia.

40) Delma Poniman, Thoo Ai Chin, Adaviah Mas'od (2011). A Proposed Model for Measuring Effects on Service Quality-Customer-Satisfaction-Purchase Intention Link in Quick Service Restaurants. International Management Conference, 16-17 Apr 2011, Universiti Sultan Zainal Abidin, Terengganu, Malaysia.

41) Huam Hon Tat, Rezky Purna Satiti, Thoo Ai Chin, Amran Rasli, Abu Bakar Abd Hamind (2011). Perceptions of 4Ps toward travel agents in Palembang, Indonesia. Aceh Development International Conference, 26-28 Mar 2011,Universiti Kebangsaan Malaysia, Bangi, Malaysia.

42) Huam Hon Tat, Sangeeta Balasubramaniam, Thoo Ai-Chin, Ahmad Jusoh, Amran Md Rasli (2011). Customer satisfaction and behavioural intention in Malaysian low cost carrier: The moderating role of gender. Asia- Pacific Business Research Conference, 21-22 Feb 2011.

43) Thoo Ai Chin, Huam Hon Tat, Rosman Md Yusoff, Critical success factors of supply chain management in a manufacturing company: A proposed model (2010). 1st International Conference on Arts, Social Sciences & Technology (iCAST 2010), 24-25 Feb 2010, Universiti Teknologi MARA, Malaysia.

44) Thoo Ai Chin, Huam Hon Tat, Rosman Md Yusoff, Amran Md Rasli, Abu Bakar Abd Hamid (2010). Critical success factors of supply chain management: An empirical study on a manufacturing company in Malaysia, 2nd International Conference on Technology & Operations Management (ICTOM 2010), 5-7 July 2010, Universiti Utara Malaysia, Malaysia. (Best Paper Award)

45) Huam Hon Tat, Pooi Sun Hooi, Amran Md Rasli, Thoo Ai Chin, Rosman Md Yusoff (2010). The role of intuition in decision making: An empirical study on academic staff in a Malaysian Public university. International Conference on Business and Information 2010, University of Kelaniya, Sri Lanka.

46) Salimah Mohd Rashid, Huam Hon Tat, Thoo Ai Chin, Amran Md Rasli, Abu Bakar Abd Hamid, Rohaizat Baharun (2010). Pengaruh persekitaran dalaman dan rekabentuk kompleks membeli-belah ke atas tingkah-laku pembelian pengguna. 1st International Conference on Public Policies and Social Science 2010, Universiti Teknologi MARA, Kedah, Malaysia.



Consultancy

External Moderator for the Master of Business (MBA) 

Faculty of Business, Management and Social Sciences, 

Quest International University Perak, Malaysia

Supervision

PhD Students

1) Ali Asgari, "The Effect of Supplier Integration and Knowledge Management Process on Operational Performance" (Final Correction)

2) Norlaile Binti Salleh Hudin, "Supply Chain Risk Management in Malaysian Automotive Industry" (Pending viva)

3) Zhang Dawei, "Green Supplier Selection Practice and Green Supplier Development Practice in Chinese Manufacturing" (Final Write Up)

4) Kooi Chung Leng, "A Study on the Factors Affecting Consumer's Purchase Decision on Automotive Malaysia (Hybrid Car)" (Proposal Defended)

5) Wong Han Fei, "Determinants of KAM Effectiveness in Malaysia" (Pending for Proposal Defense)

6) Gafar Olanrewaju Yusuf, "Assessing The Influence of Internal Marketing and Customer Orientation in the Nigerian Banking Sector" (Proposal Defended)

7) Mohamed Syazwan Bin Ab Talib, "Halal Certification and Its Impact on Firm Performance: The Case of Malaysian Halal Food Manufacturers" (Pending for Proposal Defense)

8) Mohammad Yaser Mazhari, "Investigation The Effects of Advertising Tools on Consumer Purchasing Behaviour in Malaysian Perspective" (Final Write Up)

9) Wee Sin Yi, "Supply Chain Collaboration, Market Orientation and Market Performance in Malaysian SMEs" (Pending for Proposal Defense)

10) Lom Hui Shan, "Mobile Advertising" (Literature Review)

11) Renugala a/p Mshollunayagam, "Green Logistics" (Literature Revew)

12) Nurhana, "Green Supply Chain Management" (Pending for Proposal Defense)

 

Msc. Students

1) Ho Peng Han, "Antecedents and Outcomes of Customer Brand Engagement in MyTeksi Facebook Fan Page" (Completed)

2) Asif Ashrafov, "Sport Sponsorship As A Marketing Tool" (Completed)

3) Sayyed Ali Yahyazadeh, "Service Marketing Mix and Customer Satisfaction of Hotels in Johor Bahru Malaysia" (Completed)

4) Airini Binti Ab Rahman, "The Impact of Celebrity Endorsements on Consumer Buying Behavior In The Context of Malaysia" (Pending for viva)

5) Roslin Binti Abdul Rahim, "The Effect of Electronic Word of Mouth (eWOM) Review Adoption on Green Purchase Intention" (Data Analysis)

 

Undergraduate Students

1) Nurul Fatin Binti Md Radzi (2015). "Fan Identification, Event-Sponsor Fit, Sponsor Receptiveness, Attitudue Towards Sponsor and Purchase Intention"(Data Collection)

2) Chee Wei Ting (2015). "Effects of Perceived Service Recovery Justice on Customer Affective Commitment, Loyalty and Word-of-Mouth: The Case of Restaurants" (Data Collection)

3) Gan Ru Jia (2015). "The Implementation of Halal Food Certification Among Malaysian Manufacturers" (Data Collection)

4) Uthayabanu a/p Govindasamy (2015). "Factors Affecting The Pronesness to Buy 99-ends Products Among Consumers" (Data Collection)

5) Kanageswari a/p Saigaradran (2015). "Regulatory and Incentive Measures, Customer Pressure, Enviropreneurship and Eco-Design Performance in Malaysian Manufacturers" (Data Collection)

6) Joan Ann Johnny (2015). "Purchase Intention Towards Remanufactured Smartphone in Closed-Loop Supply Chains: A Study on Young Consumers" (Data Collection)

7) Tan Lay Jie (2014). "Stakeholder Influences, Environmental Management Practices and Business Performance in Fleet Operation" (Completed)

8) Nurul Farah Izzati Binti Ab Malik (2014). "The Impact of Green Purchasing Practices on Environmental and Business Performance" (Completed)

9) Siti Norfatin Liana Binti Muhamad Zainon (2014). "The Influences of Green Supply Chain Management Practices on Sustainability Performance in Manufacturing Industry" (Completed)

Awards

Bronze Medal in long jump and 4x100 meter in UTM Staff Games 2015

Anugerah Perkhidmatan Cemerlang (APC) Tahun 2014 / Excellent Service Award 2014

Supervisor Award in Marketing Symposium 2014

Best Presentation Award in the 2014 AFAP International Conference on Entrepreneurship and Business Management

3rd Place in Functional Vehicle and Deputy Vice Chancellor Selection (2013). Race for Bosses. UTMost Imagination: Creativity & Innovation Fascinating Future

Outstanding Paper Award in the 10th International Conference on Asia Pacific Business, Innovation and Technology Management 2013

Best Presentation Award in the 2013 AFAP Conference on Business and Management

Excellence Service 2012

Best Paper Award in Asia Pacific Marketing and Management Conference 2011

Best Paper Award in 2nd International Conference on Technology & Operations Management (ICTOM 2010)

Teaching

Organizational Behaviour

Principle of Marketing

Tourism Marketing

Marketing Research

Supply Chain Management

Entrepreneurship

Others

Working Experience:

Feb 2014 – Current: Senior Lecturer (Universiti Teknologi Malaysia)

Sept 2009 – Feb 2014: Tutor (Universiti Teknologi Malaysia)

Oct 2006 – June 2008:  Supply Chain Officer (Master Data)

                                          (Philips Electronics Singapore Pte Ltd

Apr  2006 – Oct 2006: Material Planner (Solectron Technology Singapore Pte Ltd)

Aug 2004 –  Apr 2006: Material Planner (Flextronics Technology (Malaysia)                    

Learning Experience – My Humble Beginning

I was born toimpecuniousparents. We are six daughters and one brother. I am the fourth one. We lived in a wooden house with zinc roof and cement floor. My mother was a rubber tapper cum cleaner and my father was a lorry driver in Sabah. Essentially, I spent most of my childhood with my mother and my father had always worked far from us. My father came back once in a year during Chinese New Year. Due to our tightened financial condition, since primary school, my siblings and I started to earn our living through providing house cleaning services after school and helping my mother in rubber estate every weekend.

My mother is the most honest, hardworking, bright and caring person I know. Undeniably, my mother has had the most influence on me. According to Bandura’s (1977a) Social Cognitive Theory, my behaviour is learned from the environmental through the process of observational learning. Throughout my upbringing, I pay attention to my mother and encode her behaviour. My mother is my most influential model and I really imitate her behaviour most of the time. This is consistent with the famous Bobo doll experiment (Bandura, 1961). For example, I always eat all of the food on my plate like my mother. Food is precious and is not something to be wasted. Being a poor kid knows exactly how much everything costs.

Though my mother is not highly educated, schooling less than four years, but I learn her diligent, her knack for learning, her passion and her values. She helps to instil my mentality of "no one is going to help me, I must help myself."What I observe from her is good luck happens when I work hard and eventually my hard work pays off. Hard work is something we are all capable of. I am proud of how smart she is and the intelligence she gives me. Also, I respect my mother for her wisdom of knowing that “do as I say not as I do” will not work. I feel like she has shaped who I am now. This is true that girls are more likely to imitate behaviour modelled by someone of the same sex (Bandura, 1977a). In addition, I realize that I continue to work hard which I imitate from my mother’s diligent through reinforcement. My mother’s smile and her peace of mind of not worrying about money are my rewards and trigger me to repeat my hardship in order to make our life better. Indeed, children are natural mimics who act like their parents.

Of course, my parents are like other typical parents who have long known that children respond to rewards and punishments. They like to use “traditional” punishments such as slapping, spanking and scolding for our misbehaviour. This is aligned with Skinner’s (1953) theory of operant conditioning that behaviour is affected by its consequences. We have many personal experiences of negative consequences from disobeying and keeping us from acting in certain ways in future. I still can remember vividly the every occasional spanking that my siblings and I received.  My mother used to discipline us severely with rods, whips, belts and hangers if we did something very wrong. But I know she loves us and she always teaches us right from wrong!

There was one incident that all my siblings and I were punished badly because I was caught food stealing at the age of five. One day, my neighbour needed my mother’s help to take care of a baby for a night. She passed my mother a small container of baby milk powder and other basic necessities such as clothes, napkin and so forth. We poor children had few food luxuries and ate poor food. Basically, milk powder, Milo or chocolate powder and uncooked instant noodles were considered our luxury snacks. I was caught of finishing the whole container of the milk powder with my young sister. My mother was furious and wanted to spank me badly because the milk powder was costly, especially during our hard time. Fortunately, my brother and sisters helped to receive the spankings and protected me from getting further punishments from my mother. I love my brother and sisters! On the other hand, I have seen how my mother used all sorts of “weapons” to manipulate and control my siblings in order to get instant obedience. No doubt, the theory of Skinner is really a reality applied. It is true that I have the knowledge of what could happen if I misbehave like my siblings. This is the unique human characteristics of being able to benefit from the experiences of others.

Like other economically disadvantaged kids, I had no access to any early childhood education programs, preschool or kindergarten. My “kindergarten” was in rubber estate helping my mother to collect latex from rubber trees before enrolling into a Chinese primary school. I did poorly in primary school, especially in my English and Malay subjects. In fact, poor communities have unfavourable attitude towards the importance of education due to the deficiencies. As such, my less educated parents devalued our education as they were busy earning money to secure our basic needs. Furthermore, my siblings and I had to work after school during day and night time. I am very sad to say that I was never motivated at school. There is no one like “Miss Thompson” who can do a great deal to make a school a meaningful haven for me. Teachers biased against students with poor academic performance and they preferred students who scored well in the class. Also, some of my primary school teachers had “subconscious” bias against poor pupils. Poor children are likely to be accused of stealing by their teachers. Yes, I had a stealing food record when I was five, but I had learned a lesson the hard way. As highlighted by Skinner (1938), the punishment or the consequence helps me avoid making the same mistake again. In primary two, there was one incident where I was blamed for stealing my classmate’s pinafore belt after a sport activity. I was suspected because the belt colour was different from my pinafore. A faded pinafore with a newly bought navy coloured belt! Immediately, I denied the blame firmly. I explained and cried that my old and torn school uniform was passed down from my sisters and the belt was donated by my neighbour. Undeniably, I was labelled as a poor student in school, but not a thief.

Though I was not a smart student, who needed to work as a house cleaner during daytime and a restaurant helper at night time, but I never procrastinated with my school works. When I was in a remove class, I missed a page of my English homework and I was called by the English teacher to write the answers on a chalkboard. Thank you to my English teacher, Madam Mary who boosted my self-esteem and changed my life by embarrassing me in front of the class. The English exercise was to change verbs from present tense to past tense. I felt humiliated standing at the chalkboard helplessly with no answers in my mind. Luckily, one of my classmates, Suhaila, spoke softly to me, “Ai Chin, belakang tambah ed.” This means putting “ed” behind the verbs. I strongly agree that “We learn from failure, not from success!”

Adolescents are very self-conscious, sensitive and very easy to embarrass. I was caught in the sudden headlights of my class notice; therefore, I determined to study hard and move toward a more mature sense of myself. As highlighted by Bandura (1977b), self-efficacy theory is a person’s belief in his or her ability to succeed in a particular situation. The self-efficacy theory focuses on expectancies for success: (a) outcome expectations, and (b) efficacy expectations. I found that my strong sense of self-efficacy plays a major role for continued learning and performance. Particularly, the outcome expectations explain that study hard increases the chances of doing well on tests. I worked hard to improve my English through reading newspapers every day to build my vocabulary. I picked up one word at a time, and searched for the meanings in the dictionary.  I also wrote down the words in 555 note book and memorize them. Furthermore, I made a goal of learning at least 10 new words every day. Indeed, every cloud has a silver lining. I was a class leader and selected as a best academic student in school. Also, I did well for my SPM and successfully enrolled in Universiti Teknologi Malaysia (UTM) to further Bachelor of Technology Management for four years.  

I continued to score good marks in university and earned a gold medal for my educational excellence during my studies. After graduation, I worked as a material planner in Flextronics Senai Johor for two years and supply chain officer in Philips Singapore for another two years. I was under a lot of pressure and stress from my daily tasks. Slowly, my sense of self-efficacy decreased and I quickly lost confidence in my abilities. I started to avoid challenging tasks and only focused on my personal failings. Earning Singapore dollars did not make me happy and I decided to change my career path completely. I wanted to venture toward a new and happier job like lecturer that could keep my spirits up.

I recalled my past achievements and I realized that my educational excellence is one of the greatest contributors to my confidence. I achieved academic success in the past and I believed that I would be successful in education field in future. The old adage, “Nothing breeds success like success” certainly is true when it comes to developing self-efficacy. I had to maximize opportunities through education. Without much hesitation, I quitted my job and pursued my full time Master Degree in Technology Management. I experienced higher self-efficacy when I was capable to pass my Master degree in flying colours and was offered to be a tutor in UTM. In fact, self-modelling, where I observe myself succeed, is also a powerful influence for the self-efficacy. I have completed my doctoral degree and now I am a senior lecturer in UTM. However, my search for knowledge will never end. “Live as if you were to die tomorrow. Learn as if you were to live forever.”