6423
08/04/15
Nor Zafir Md Salleh

Details

Nor Zafir Md Salleh
Lecturer
Department of Business Administration
Service Innovation,Shariah-compliance hotel, Retailing, Social Marketing
DES (UiTM), BBA(Hons.)Retail Mgt.(UiTM), MBA(UiTM).
...
zafir@utm.my
T08-L02-15-04
075610077
0197134555

Publication

Journal

  1. Nor Zafir, M.S, Abu Bakar, A.H., Hashim, N.H. and Omain, S.Z. 2014. The practice of Shariah-compliance hotel in Malaysia. International Journal of Trade, Economic and Finance. Vol .4(1), ms. 26-30.
  2. Rohaizat Baharun, Retail Banking: A studyOf bank selection criteria in Islamic Banking , Jurnal Teknologi, Universiti Teknologi Malaysia, Bil 27 Dec 2007
  3. Abu Bakar Abd Hamid, Norzafir bte Md Salleh, Haida Shamsudin, Chong Siong Choy, Latif Che Ahmad, Adapting Buyer-Seller Relationship Practices in Local Industry, Asian Academy of Management Journal, Universiti Sains Malaysia, Pulau Pinang, Vol 13, No. 3, July 2009, Pg 17-32

Books

  1. Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Md. Mohar bin Muhammad, Mohd Shoki Md Ariff, Norzafir bte Md Salleh, Rohaizat Baharun, Fauziah bte Sheikh Ahmad, Principle of Marketing Global Perspective, 2007 [983-3850-04-9]
  2. Rohaizat Baharun, Ahmad Sharifuddin Shamsuddin, Abu Bakar Abd Hamid, Mohd Shoki Md Ariff, Fauziah bte Sheikh Ahmad, Md. Mohar bin Muhammad, Norzafir bte Md Salleh, Prinsip Pemasaran: Teori dan Praktis, 2000 [983-9340-65-4]
  3. Noor Hazarina Hashim, Fauziah bte Ismail, Abu Bakar Abd Hamid, Mohaiminah bte Hj. Khayon, Norzafir bte Md Salleh, Rohaizat Baharun, Cases in Marketing: A Malaysian Perspective, 2004 [0071246711]

Chapters

  1. Abu Bakar Abd Hamid, Norzafir bte Md Salleh, Siti Zaleha bte Omain, Chong, S.W., Customer Satisfaction and Loyalty at Retail Outlet of Major Oil and Gas Company in Southern Malaysia (Customer satisfaction and Service Quality: Challenges and Issues in Malaysia) 2008 [978983-52-0697-9]
  2. Abu Bakar Abd Hamid, Norzafir bte Md Salleh, Rohaizat Baharun, Siti Zaleha bte Omain, Marzila Abdullah, Information Technology Integration in Supermarket's Operation (Application and Issues in E Business) 2008 [978-983-52-3698-6]

Monograf

  1. Abu Bakar Abd Hamid, Aplikasi E-Dagang Di Kalangan Perusahaan Kecil dan Sederhana (PKS) Bumipuera Malaysia (2006) [978-967-353-378-7]

Research

  1. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, Zuraidah Sulaiman, Demographic & Psychographic Segmentation of Malaysian Population in Expenditure & Investment Pattern. (2007) Sponsored by Yayasan Tun Ismail Mohamed Berdaftar (RM 325250)
  2. Abu Bakar Abd Hamid, Rohaizat Baharun, Zainab Khalifah, Norzafir bte Md Salleh, Yuhanisar Jemahar, E-commerce Application Among Malaysia Bumiputra SMEs (2004) Sponsored by MOSTE (RM 120000)
  3. Abu Bakar Abd Hamid, Melati Ahmad Anuar, Norzafir bte Md Salleh, Zainab Khalifah, Haida Shamsudin, Best Practices of Supplier Development Program (SDP) in Malaysian Manufacturing Firms. (2007) Sponsored by MOHE (RM 25K)

Proceedings

  1. Nor Zafir Md Salleh, Abu Bakar Abdul Hamid, Noor Hazarina Hashim, Shariah compliant hotel model:  A Muslim Needs Perspective, Halal Global 2014, Kota Bahru, Kelantan, 2-3 May 2014.
  2. Nor Zafir Md Salleh, Abu Bakar Abdul Hamid, Noor Hazarina Hashim, Siti Zaleha Omain, Issues and challenges of hospitality industry in Malaysia, in the proceeding of 3rd Asia-Euro Tourism, Hospitality and Gastronomy conference, Taylor’s College, Subang, Malaysia, October, 2010. 
  3. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, The Psychographic Segmentation of Unit Trust Investors in Malaysia Financial Market, International Research Conference on Business Strategies, 13-15 June, 2008, Istanbul, Yurkey
  4. Abu Bakar Abd Hamid, Norzafir bte Md Salleh, Latifah Che Amad, Supplier Dvelopment Practices in Malaysia Industry (SMEs), Asia Pacific Marketing Conference 2007, 2-3 December, 2007, Holiday Inn Resort Damai Beach Kucing, Universiti Malaysia Sarawak
  5. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, Zuraidah Sulaiman, The Market Segmentation in Malaysia by using Psychographic Dimensions, Global Academy of Business & Economic Research (GABER) The 4th International Conference, 27-30 December, 2008, Bangkok, Thailand
  6. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, Zuraidah Sulaiman, The Psychographic Segmentation of the Unit Trust Investors in Malaysia Financial Market, The 3rd International Borneo Business Conference 2008, 15-17 December, 2008, Kota Kinabalu, Sabah
  7. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, The psychographic Segmentation of the Unit Trust Investors by Factor Analysis for Malaysia Financial Services, Mediterranean Conference for Academic Disciplines, 23-26 Febuary 2009, Gozo Island, Malta

Consultancy

  1. A study on Traditional Retailers (Mom & Pop Stores) in Peninsular Malaysia. (2003) Sponsored by Ministry of Internal Trade & Consumers Affair (RM 50,000)

Awards

Harvard Business School Award for MBA (2003)

Pingat Tuanku Abdul Rahman for BBA (1997)

Teaching

1.  Integrated Marketing Communication

2.  E-Commerce

3.  Advertising and Promotion Management

4.  Retail Management

5.  Principles of Marketing

6.  E-Marketing

7.  Consumer Behaviour

8.  Social Marketing