8178
02/05/16
Dr. Zuraidah Sulaiman

Details

Dr. Zuraidah Sulaiman
Senior Lecturer
Department of Business Administration
Consumer Behaviour, Purchase Decision, Green Marketing,
Perceived Risk in Purchase, Complaint Management, Technology in Business
PhD Marketing (University of Sydney), MSc Information Technology (Universiti Teknologi MARA), PgDip Data Communication, Networks & Distributed Systems (University College London), Bachelor Information Technology (Universiti Kebangsaan Malaysia)
...
zuraidah_sulaiman@yahoo.com
T08, 03-04-04

Publication

ISI JOURNAL

2011

  2011

11. Rohaizat Baharun, Abu Bakar Abdul Hamid, Ahmad Sharifuddin Shamsudin, Nor Zafir Md Salleh, Norzaidahwati Zaidin and Zuraidah Sulaiman (2011) ‘Market Segmentation in Malaysia by Using  Psychographic Dimensions for Unit Trust Products’. African Journal of Business Management, Vol. 5(13), pp. 5040-5047. Impact Factor: 1.105, Q3 Journal

 

INDEXED JOURNALS

2016

11. 1. Thoo Ai Chin, Huam Hon Tat, Zuraidah Sulaiman, Choi Sang Long, Wee Sin Yi (2016) ‘Revisit Supply Chain Management: Evolution, Definition and Benefits’. Pertanika Journal of Social Sciences & Humanities (SCOPUS – waiting for indexing)

2.   2. Noor Aslinda Abu Seman, Norhayati Zakuan, Muhamad Zameri Mat Saman, Mohd Shoki Md Ariff, Zuraidah Sulaiman (2016) ‘A Study on Green Supply Chain Management, Green Innovation and Environmental Performance among Malaysian Manufacturing Companies’. International Journal of Applied Engineering Research (SCOPUS – waiting for indexing)

3.  3. Wee Sin Yi, Thoo Ai Chin, Zuraidah Sulaiman, Farrah Merlinda Muharam (2016) ‘A Review of Supply Chain Collaboration Practices for Small and Medium-sized Manufacturers.’ Advanced Science, Engineering and Medicine (ASEM) (SCOPUS – waiting for indexing)

4.  4. Aimie Nadia Dedy, Norhayati Zakuan, Kamaruzzaman Abdul Rahim, Mohd Shoki Md Ariff, Zuraidah Sulaiman, Muhamad Zameri Mat Saman (2016) ‘An Analysis of the Impact of Total Quality Management on Employee Performance in Malaysian Car Manufacturer Industry’. Advanced Science, Engineering and Medicine (ASEM) (SCOPUS – waiting for indexing)

5.  5. Nurhidayah Mohd Salleh, Mohd Shoki Md Ariff, Norhayati Zakuan, Zuraidah Sulaiman, Muhamad Zameri Mat Saman (2016) ’Attitudinal Factors Affecting Viral Advertising Pass-On Behaviour among Facebook Members: An Empirical Study in Pizza Hut Restaurant Malaysia’. Advanced Science, Engineering and Medicine (ASEM) (SCOPUS – waiting for indexing)

6. 6. Tan Shea Lee, Mohd Shoki Md Ariff, Norhayati Zakuan, Zuraidah Sulaiman, Muhamad Zameri Mat Saman (2016) ’Online Sellers’ Website Quality Influencing Online Buyers’ Purchase Intention.’ Advanced Science, Engineering and Medicine (ASEM) (SCOPUS – waiting for indexing)

7.  7. Ong Soo Ting, Mohd Shoki Md Ariff, Norhayati Zakuan, Zuraidah Sulaiman, Muhamad Zameri Mat Saman (2016) ’E-Service Quality, E-Satisfaction and E-Loyalty of Online Shoppers in Business to Consumer Market; Evidence form Malaysia.’ Advanced Science, Engineering and Medicine (ASEM) (SCOPUS – waiting for indexing)

8.  8. Roslin Abdul Rahim, Zuraidah Sulaiman, Thoo Ai Chin, Rohaizat Baharun, Farrah Merlinda Muharam (2016) ‘Measuring E-WOM Review Adoption on Green Purchase Intention using Source Credibility Theory’. Advanced Science Letter (SCOPUS – waiting for indexing)

9.   9. Yap Soon Jing, Zuraidah Sulaiman, Thoo Ai Chin, Norhayati Zakuan (2016) ‘Measuring University as Education Provider to Community: Applying Theory-Based Impact Evaluation (TBIE) Approach.’ Advanced Science Letters (SCOPUS – waiting for indexing)

10. 10. Thoo Ai Chin, Uthayabanu Govindasamy, Zuraidah Sulaiman, Huam Hon Tat (2016) ‘A Review of Factors Affecting the Consumers Proneness to Buy 99-Ends Products.’ Advanced Science Letters (SCOPUS – waiting for indexing)

 

2015

2015

1.  1. Roslin Abdul Rahim, Zuraidah Sulaiman, Thoo Ai Chin, Norzaidahwati Zaidin, Norhayati Zakuan (2015) ‘E-WOM Review Adoption and Green Purchase Intention: The Application of Source Credibility Theory (SCT)’. Advanced Science Letters, Vol. 21, Issue 6, June 2015, pp. 2150 – 2154, ISSN: 19366612, DOI: 10.1166/asl.2015.6238 (SCOPUS)

2.   2. Rasoul, Abu Bakar Abdul Hamid, Zuraidah Sulaiman (2015) ‘Efficiency or Inefficiency of Customer Satisfaction as One of the Main Antecedents of Customer Loyalty in Tourism and Hospitality Industry’. Advanced Science Letters, Vol. 21, Issue 6, June 2015, pp. 1842 – 1844, ISSN: 19366612, DOI: 10.1166/asl.2015.6133 (SCOPUS)

3.   3. Thoo Ai Chin, Huam Hon Tat, Zuraidah Sulaiman, Siti Norfatin Liana Muhamad Zainon (2015) ‘Green Supply Chain Management Practices and Sustainability Performance’. Advanced Science Letters, Vol. 21, Issue 5, May 2015, pp. 1359-1362, ISSN: 19366612, DOI: 10.1166/asl.2015.6029 (SCOPUS)

 

NON-INDEXED JOURNALS

2015

2015

1.   Rasoul Asgarpour, Abu Bakar A. Hamid, Zuraidah Sulaiman (2015) ‘A Review on Customer      Perceived Value and Its Main Components’. Global Journal of Business Social Science Review, Vol.   1(2), pp. 632-640. E-ISSN: 2289-8506

2014

2. 2. Adaviah Mas’od, Noor Hazarina Hashim, Zuraidah Sulaiman, Zainab Khalifah (2014) ‘The Moderating Role of Campaign Frequency On Plastic Shopping Bags Consumption’. Science International, Vol. 26(4), pp. 1601-1604. ISSN: 1013-5316

2013

3.  3. Goh Pin Siang and Zuraidah Sulaiman (2013) ‘Sports Shoes Purchase Intention among Malaysian Volleyball Players vs. Non-Volleyball Players: A Conceptual Paper’. International Journal of Organizational Leadership, Vol. 2(2), pp. 1-7. ISSN: 2345-6744

4.  4. N. Muhd. NA Rahman, Zuraidah Sulaiman, A. Bakar A Hamid, Zainab Khalifah (2013) ‘The Implementation of E-commerce Application in Bumiputera Small and Medium Enterprises (SMEs) in Malaysia’. International Journal of Advances in Management and Economics, Vol. 2(2), pp. 101-110. ISSN: 2278-3369

2008

  1. Zuraidah Sulaiman, Nor Laila Md. Noor, Narinderjit Singh, Suet Peng Yong (2008) ‘Empirical Analysis on the Effectiveness of Digital Storytelling with Panoramic Images: An Adoption and Customization of Delone and McLean’s Success Framework’. Platform, Vol. 5 (2), July – December 2008, Universiti Teknologi Petronas, ISSN: 1511-6794

INDEXED PROCEEDINGS

2015

1.   Thoo Ai Chin, Huam Hon Tat, and Zuraidah Sulaiman (2015) ‘Green Supply Chain Management,               Environmental Collaboration and Sustainability Performance’. Procedia CIRP, pp. 695-699 ISSN: 2212-8271, DOI: 10.1016/j.procir.2014.07.035 (SCOPUS)

 

2.   Mariam Setapa, Norhayati Zakuan, Muhamad Zameri Mat Saman, Mohd Shoki Md Ariff,          Norzaidahwati Zaidin, and Zuraidah Sulaiman (2015) ‘The Impact of Enterprise Risk Management   Practises on Malaysian Public Higher Educational Institution Performance: A Literature Review’.      Proceedings of The 5th International Conference on Industrial Engineering and Operations      Management, IEEE Xplore Digital Library, pp. 1-7. ISBN: 978-1-4799-6064-4. DOI: 10.1109/IEOM.2015.7093782 (SCOPUS)

 

2014

1. 1. Sharon Lew and Zuraidah Sulaiman (2014) ‘Consumer Purchase Intention toward Products Made in Malaysia vs. Made in China: A Conceptual Paper’. Procedia Social and Behavioral Sciences, Vol. 130 (2014), pp. 37-45. ISSN: 1877-0428 (Web of Science/ELSEVIER – ScienceDirect)

2. C.H. Ping, Norhayati Zakuan, Siti Zaleha Omain, Zuraidah Sulaiman, Muhamad Zameri Mat Saman,    Mohd Shoki Md Ariff (2014) 'Development of Supply Chain Management Practices and             Competitive Advantages in Manufacturing Industries: A Review’. Applied Mechanics and           Materials, Vol. 606, pp. 287-291, ISBN: 978-3-03835-183-2 (SCOPUS/Web of Science)

 

2013

1. 1. Mohamad Hazwan Zaharudin, Zuraidah Sulaiman and Norhayati Zakuan (2013) ‘Philanthropic Corporate Social Responsibility (CSR), Product Performance, and Emotion in Fuel Advertisement: A Research Agenda’. Advances in Education Research, Vol. 44, pp. 303-308. ISBN: 978-1-61275-062-0 (Web of Science)

2.  2. Muhammad Firdaus Abdul Talib and Zuraidah Sulaiman (2013) ‘Taste or Label? A Conceptual Model on What Drives Malaysian Consumers’ Preferences towards Coffee’. Advances in Education Research, Vol. 44, pp. 309-314. ISBN: 978-1-61275-062-0 (Web of Science)

3. Ashmal Hafiz Ahmad Suhaimi and Zuraidah Sulaiman (2013) ‘A Conceptual Model on Boycott           Intention among Malaysian Youths – An Insight into McDonald’s’. Advances in Education    Research, Vol. 44, pp. 315-320. ISBN: 978-1-61275-062-0 (Web of Science)

2008

1.   1. Nazleeni Samiha Haron, Zuraidah Sulaiman, M. Hilmi Hassan (2008) ‘Automated Network Inference Tool (ANFIT) – A Two Layered Approach for Network Troubleshooting’. Proceedings of the International MultiConference of Engineers and Computer Scientists 2008 Vol II (IMECS 2008), Hong Kong, 19-21 March, 2008. ISBN: 978-988-17012-1-3 (Web of Science)

2007

1.   1. Sulaiman, Z., Md Noor, N., Singh, N. and Yong, S. (2007) 'Evaluating the Effectiveness of Digital Storytelling with Panoramic Images to Facilitate Experience Sharing', in, J. Jacko (Ed.) Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments, Lecturer Notes In Computer Science series, Springer-Verlag Berlin/Heidelberg, LNCS_4552, pp. 981-989, ISBN: 978-3-540-73108-5. (SCOPUS/Web of Science)

Research

Aug 2007 –                   :           The Psychographic and Demographic Segmentation of Malaysian

Aug 2008                                 Population in Expenditure and Investment Pattern (External Grant)

(Completed)                            Role: Project Member

                                                 Grants Value: RM 320,000.00               

                                                 Client: Tun Ismail Mohamed Ali Organization, Permodalan Nasional                                                         Berhad (PNB), Malaysia

            

1 Oct 2014 –                 :           The Community Impact of UTM as an Education Provider (Flagship RUG)

31 March 2016                         Role: Project Leader

       

(Completed)                            Grants Value: RM 60,000.00                 Vot Number: Q.J130000.2429.02G72

1 Apr 2013 –                 :           Market Study and Commercialisation of Cardio Devices: UTM-IJN    

31 March 2014                        Collaboration (Flagship RUG)

(Completed)                            Role: Project Member

       

                                                Grants Value: RM 30,000.00                 Vot Number: Q.J130000.2409.01G08

1 July 2014 –                :           Instagram Hashtag Content Analysis: What Do They Say About Our Food?

30 June 2015                            (Tier-1 RUG)

(Completed)                            Role: Project Member

       

                                                Grants Value: RM 20,000.00                 Vot Number: Q.J130000.2529.08H90    

1 Apr 2014 –                 :           Exploring New Technical Approach of Total Quality Management (TQM) 31 Sept 2016                                    and Business Transformation Performance Model for Japanese and Non-(Active)                             Japanese Companies in Malaysia Automotive Industry (Tier-1 RUG)

                                                Role: Project Member

       

                                                Grants Value: RM 55,000.00                 Vot Number: Q.J130000.2529.05H85    

1 Dec 2014 –                :           The Influence of Enviropreneurship on Green Supply Chain Management 30 Nov 2015                                    Practices and Sustainability Performance (PAS RUG)

(Completed)                            Role: Project Member

       

                                                Grants Value: RM 20,000.00                 Vot Number: Q.J130000.2729.01K42

1 Sept 2015 –                :           Environmental Collaboration for Green Supply Chain Management and 31 August 2016                        Sustainability Performance in Malaysian Manufacturing Industry

(Active)                                    Role: Project Member

       

                                                Grants Value: RM 20,000.00                 Vot Number: Q.J130000.2629.11J26

Proceedings

  1. Zuraidah Sulaiman, Nor Laila Md. Noor, Narinderjit Singh, Suet Peng Yong, Evaluating the Effectiveness of Digital Storytelling with Panoramic Images to Facilitate Experience Sharing, 12th HCI International Conference, 22-27 July 2007, Beijing, China
  2. Mohd. Hilmi Hasan, Zuraidah Sulaiman, Nazleeni Samiha Haron, Azlan Fazly Mustaza, Enabling Interoperability Between Different Mobile Instant Messaging Applications Using Jabber, 11th WSEAS International Conference on COMMUNICATIONS, 26-28 July 2007, Agios Nikolaos, Crete Island, Greece
  3. M. Hakim, J. Jais, Y. Azlan, Zuraidah Sulaiman, Phreakers In Malaysian Higher Learning Institution: A Comparative Study On "Harmful Phreaking" vs "Harmless Phreaking", International Colloquium on Business & Management (ICBM), 19-22 November 2007, Bangkok, Thailand
  4. Nazleeni Samiha Haron, Zuraidah Sulaiman, Mohd. Hilmi Hasan, Automated Network Inference Tool (ANFIT) – A Two Layered Approach for Network Troubleshooting., 2008 IAENG International Conference on Communication Systems and Applications, 19-21 March 2008, Hong Kong
  5. Abu Bakar Abd Hamid, Zuraidah Sulaiman, Zainab Khalifah, Nik Naziman Nik Rahman, The Implementation of E-Commerce Application on SMEs in Malaysia, SouthEast Asia Regional Conference, 4-6 December, 2008, Renaissance KL Hotel, Hong Kong Institute of Business Sudies, Lingan University
  6. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, Zuraidah Sulaiman, The Market Segmentation in Malaysia by using Psychographic Dimensions, Global Academy of Business & Economic Research (GABER) The 4th International Conference, 27-30 December, 2008, Bangkok, Thailand
  7. Rohaizat Baharun, Abu Bakar Abd Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir bte Md Salleh, Norzaidahwati bte Zaidin, Zuraidah Sulaiman, The Psychographic Segmentation of the Unit Trust Investors in Malaysia Financial Market, The 3rd International Borneo Business Conference 2008, 15-17 December, 2008, Kota Kinabalu, Sabah

Teaching

-          Marketing Management (Master level)

-          E-Business (Master level)

-          Consumer Behaviour

-          Marketing Research

-          Green Marketing

-          Tourism Marketing

-          Marketing Information Systems II

-          Principles of Marketing

-          Entrepreneurship and Enterprise Development