TP22 - Bachelor of Management (Marketing)

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Entry On/After 2014/2015
Entry Before 2014/2015
Entry Before 2010/2011

icon Download Program Specification SHF (394.45 kB)

Programme Objectives

  1. To produce graduates who are able to apply their marketing knowledge, managerial skills and able to analyse business strategies within an ICT environment.
  2. To produce graduates who have the ability to analyse and solve business problems critically, logically, creatively and analytically based on sound facts and ideas in fulfilling market requirements globally.
  3. To produce graduates who are able to respond to societal needs and exercise marketing ethics.

Programme structure and features, curriculum and award requirements

The course is offered on full-time mode and is based on 2 semester academic session. The subjects are distributed and sequenced according to the level of knowledge i.e basic to advance. Assessment is based on formative and summative evaluation conducted throughout the semester.

Assessment:

  • Maximum 50% final examination
  • Minimum 50% coursework. 

Award requirements

Students should:

  • Achieve a total of 128 credit hours with a minimum CPA of 2.0.
  • Pass the Industrial Training component (equivalent to 12 credit hours).
  • Complete the Undergraduate Project at Year 4.

Study Scheme By Semester

Year 1

 
SEMESTER 1SEMESTER 2
Code Subject Credit Code Subject Credit
SHAF 1013 Prinsip Pemasaran
Principles of Marketing
3 SHAD 1033 Prinsip Pengurusan
Principles of Management
3
SHAD 1013 Pengantar Mikroekonomi
Principles of Microeconomics
3 SHAD 1053 Pengantar Makroekonomi Principles of Macroeconomics 3
SHAF 1023 Rekabentuk dan Kreativiti dalam Pemasaran
Design and Creativity in Marketing
3 SHAD 1063 Statistik I
Statistics I
3
SHAD 1023 Matematik Perniagaan
Business Mathematics
3 SHAF 1033 Sistem Maklumat Pemasaran I
Marketing Information System I
3
SHAC 1023 Perakaunan Kewangan
Financial Accounting
3 UHAS 1172/
UHAS 1162
Dinamika Malaysia Malaysia
Dynamic / Arts, Customs and Beliefs of Malaysian
2
UKQX 1xx1 Ko-Kurikulum
Co-Curriculum
1 ULAB 1122 Academic English Skills 2
Total Credits 16 Total Credits 16

Year 2

 
SEMESTER 1SEMESTER 2
Code Subject Credit Code Subject Credit
SHAF 2103 Gelagat Pengguna
Consumer Behavior
3 SHAD 2053 Pengenalan Pengurusan Operasi
Introduction to Operation Management
3
SHAD 2013 Keusahawanan
Entrepreneurship
3 SHAF 2023 Integrasi Komunikasi Pemasaran
Integrated Marketing Communication
3
SHAD 2023 Pengurusan Sumber Manusia
Human Resource Management
3 SHAF 2033 Sistem Maklumat Pemasaran II
Marketing Information Systems II
3
SHAD 2033 Statistik II
Statistics II
3 SHAD 2043 Pengurusan Kewangan
Financial Management Advanced
3
UICI 1012 Tamadun Islam dan Tamadun Asia
Islamic and Asian Civilization
2 ULAB 2122 Academic English Skills 2
UKQX 1xx1 Ko-Kurikulum
Co-Curriculum
1 Uxxx xxx2 Elektif Umum (Keusahawanan)
General Elective (Entrepreneurship)
2
Uxxx xxx2 Elektif Umum (Pembangunan Insaniah / Globalisasi)
General Elective (Human Development / Globalization)
2 Uxxx xxx2 Elektif Umum (Inovasi & Kreativiti)
General Elective (Innovation & Creativity)
2
Total Credits 17 Total Credits 18

Year 3

 
SEMESTER 1SEMESTER 2
Code Subject Credit Code Subject Credit
SHAF 3013 Penyelidikan Pemasaran
Marketing Research
3 SHAF 3032 Projek Sarjana Muda (Cadangan)
Undergraduate Project (Proposal)
2
SHAF 3023 Elektronik Pemasaran
Electronic Marketing
3 ULAB 3162 English for Professional Purposes 2
SHAC 2013 Perakaunan Kos
Cost Accounting
3 SHAF 3043 Pemasaran Untuk Produk Inovasi
Marketing For Innovative Products
3
SHAD 3013 Undang-undang Komersil
Commercial Law
3 SHAF 3xx3 Elektif I
Elective I
3
SCSD 4823 Sistem Pengurusan Pengetahuan
Knowledge Management System
3 SHAF 3xx3 Elektif II
Elective II
3
UICI 2022 Sains, Teknologi dan Manusia
Science, Technology and Mankind
2 SHAF 3xx3 Elektif III
Elective III
3
Total Credits 17 Total Credits 16

Year 4

 
SEMESTER 1SEMESTER 2
Code Subject Credit Code Subject Credit
SHAF 4014 Projek Sarjana Muda (Penulisan)
Undergraduate Project (Writing)
4 SHAF 4044 Latihan Industri (Laporan)
Industrial Training (Report)
4
SHAF 4023 Pengurusan Hubungan Pelanggan
Customer Relationship Management
3 SHAF 4058 Latihan Industri (Praktikal)
Industrial Training (Practical)
8
SHAF 4033 Pemasaran Strategik
Strategic Marketing
3      
SHAF 4xx3 Elektif IV
Elective IV
3      
SHAF 4xx3 Elektif V
Elective V
3      
Total Credits 16 Total Credits 12
TOTAL CREDITS 128

Career Prospects

Graduates of the programme can work as product marketing managers, marketing assistants/executives, purchasing and administration executives, or hold management and marketing related posts in industries within an ICT environment or in ICT-based organisations.

Cross Campus Programme

Students are given the opportunity to register for a few courses in participating universities. The grades and credits gained (up to 1/3 of the total credits of the curriculum) can be transferred for purposes of graduation. Currently, there are four participating universities i.e. Universiti Teknologi Malaysia, Universiti Sains Malaysia, Universiti Malaya and Universiti Malaysia Sarawak.

UTM Degree ++ Programme

Students are given the opportunity to enrol in certificate programmes offered by the School of Professional and Continuing Education (SPACE) during their semester holidays.

Facilities available

List of facilities:

  1. Computer laboratory
  2. Digital laboratory
  3. Language laboratories
  4. Resource centre
  5. Smart classrooms


icon Download Program Specification SHF (140.58 kB)

Programme Objectives:

  1. To produce graduates who are able to apply their marketing knowledge, managerial skills and able to analyse business strategies within an ICT environment.
  2. To produce graduates who have the ability to analyse and solve business problems critically, logically, creatively and analytically based on sound facts and ideas in fulfilling market requirements globally.
  3. To produce graduates who are able to respond to societal needs and exercise marketing ethics.


Career prospects:
Graduates of the programme can work as product marketing managers, marketing assistants/executives, purchasing and administration executives, or hold management and marketing related posts in industries within an ICT environment or in ICT-based organisations.


Curriculum
Year 1 Semester 1:
SHF1113 Principles of Marketing
SHD1113 Principles of Microeconomics
SHY1073 Creativity and Innovation
SHD1703 Business Mathematics
SHC1123 Introduction to Financial Accounting
UQX1XX1 Co-Curriculum

Year 1 Semester 2:
SHD1513 Principles of Management
SHD1123 Principles of Macroeconomics
SHD1723 Statistics I
SHF1103 Marketing Information Systems I
ULT1022 Islamic and Asian Civilisation
UHB1412 English for Academic Communication

Year 2 Semester 1:
SHF2173 Consumer Behaviour
SHD2413 Entrepreneurship
SHD2513 Human Resource Management
SHD2713 Statistics II
UHS1152 Ethnic Relations
UQX1XX1 Co-Curriculum
UHS2xx2 General Elective

Year 2 Semester 2:
SHD2723 Introduction to Operation Management
SHF2183 Integrated Marketing Communication
SHF2103 Marketing Information Systems II
SHD2213 Financial Management
UHB2423 Advanced English for Academic Communication
ULTxxx2 Elektif FTI
UUX3xx2 University Elective

Year 3 Semester 1:
SHF3263 Marketing Research
SHF3183 Electronic Marketing
SHD3313 Commercial Law
SCD4823 Knowledge Management System
SHC2233 Cost Accounting
SHX3xx2 University Elective

Year 3 Semester 2:
SHF3812 Undergraduate Project (Proposal)
UHB3XX2 English Language Elective
SHF3273 Marketing for Innovative Products
SHF3XX3 Department Elective I
SHF3XX3 Department Elective II
SHF3XX3 Department Elective III

Year 4 Semester 1:
SHF4824 Undergraduate Project (Writing)
SHF4103 Customer Relationship Management
SHF4XX3 Department Elective IV
SHF4XX3 Department Elective V
SHF4193 Strategic Marketing

Year 4 Semester 2:
SHF4914 Industrial Training Report
SHF4928 Industrial Training

Electives:
SHF4203 Services Marketing
SHF4253 Advertising and Promotion Management
SHF4283 Global Marketing
SHF4293 Supply Chain Management
SHF4323 Cyber Law
SHF4123 Tourism Marketing
SHF4113 Brand Management
SHF4303 B2B Marketing
SHF4313 Retail Management
SHF41S3 Creen Marketing
SHF4163 Non-profit Marketing
SHF4173 Social Marketing
SHLxxx3 Foreign Language


icon Download Program Specification SHF (117.09 kB)

The program in marketing encompasses the entire key marketing functions, including those in e-commerce. It integrates discipline of marketing and information technology to help develop technological and marketing knowledge and skills needed in organizations. The curriculum develops valuable methods, tools, and techniques and skills while emphasizing creative problem solving, effective communication, and high adaptability. 


Programme Objectives:

  1. To produce graduates who are able to apply their marketing knowledge, managerial skills and able to analyse business strategies within an ICT environment.
  2. To produce graduates who have the ability to analyse and solve business problems critically, logically, creatively and analytically based on sound facts and ideas in fulfilling market requirements globally.
  3. To produce graduates who are able to respond to societal needs and exercise marketing ethics.


Career prospects:
Graduates of the programme can work as product marketing managers, marketing assistants/executives, purchasing and administration executives, or hold management and marketing related post in industries within an ICT environment or in ICT-based organizations.

Curriculum
Year 1 Semester 1:
SHD1113 Principles of Microeconomics
SHC1123 Introduction to Financial Accounting
SHD1703 Business Mathematics
SHD1513 Principles of Management
SHF1113 Principles of Marketing
UQX1xx1 Co-Curriculum

Year 1 Semester 2:
SHD1123 Principles of Macroeconomics
SHD1713 Statistics 1
SHD1523 Organizational Behavior
SCK1413 Technology and Information Systems
ULT1022 Islamic and Asian Civilization
UHB1412 English for Academic Communication

Year 2 Semester 1:
SHD2793 Statistics II
SHF2173 Consumer Behaviour
SHF2183 Marketing Communication
SHD2213 Financial Management
SHF2103 Marketing Information Systems
UHS1152 Ethnic Relations
UQX1xx1 Co-Curriculum

Year 2 Semester 2:
SHD2513 Human Resource Management
SHD2323 Commercial Law
SCK2403 Database Marketing
SHF2263 Marketing Research
SHC2233 Cost Accounting
UHB 2422 Advanced English for Academic Communication

Short Semester:
SHF2915 Industrial Training

Year 3 Semester 1:
SHF3183 Electronic Marketing
SCK3493 Development of E-Business Application
SHF3xx3 Elective
SHF3812 Undergraduate Project (Proposal)
UHB3XX2 English Language Elective
ULT2xx2 General Electives (PPIPS)

Year 3 Semester 2:
SCK3703 Multimedia Marketing
SHD3583 Business Strategy
SHF3xx3 Elective
SHF3824 Undergraduate Project (Report)
UHS2XX2 General Electives (JPSM)

Electives:
SHF3203 Service Marketing
SHF3253 Advertising and Promotion Management
SHF3263 International Marketing
SHF3213 Purchasing Management
SHF3323 Cyber Law
SHF3103 Tourism Marketing
SHF3113 Brand Management
SHF3123 Industrial Marketing
SHF3133 Entrepreneurial Marketing
SHF3143 Retailing Technology
SHF3193 Marketing Strategy